The original UK Seed Paper logo did not clearly communicate the brand’s focus on printing on handmade seed paper. The icon read more as a water droplet than a seed, and the overall identity felt rigid and disconnected from the natural, organic qualities of the product. I created a refreshed brand identity that reflects the handcrafted and sustainable nature of UK Seed Paper. This included a flexible logo suite, refined typography with subtle weight variations, a cohesive green colour palette, and custom illustrations inspired by real seeds. The result is a clear, consistent, and recognisable identity aligned with the brand’s values. This project helped me develop a stronger understanding of building flexible brand systems and translating brand values into visual form.
