Thicket & Thread - Brand Identity

Thicket & Thread is a modern plant and home-lifestyle brand inspired by nature, craft, and handmade living. The brief was to create a warm, contemporary identity that reflects both natural growth and the comfort of thoughtfully made home goods. The brand identity combines organic and crafted elements through an elegant serif wordmark with soft curves and a vine-like ampersand, symbolising the connection between nature and making. A simplified submark was developed for packaging and smaller applications. An earthy colour palette of greens, mustards, browns, and soft neutrals creates a calm, lived-in feel, while hand-drawn illustrations inspired by plants and home objects add texture and character. The result is a grounded, cohesive identity that feels warm, tactile, and intentional.