Pipkin Lane - Brand Identity

Pipkin Lane is a unisex children’s clothing brand for ages 0–7, combining playful charm with a premium feel. The brief was to create a full brand identity that would appeal to children while reassuring parents through a refined and considered design approach. Brand assets were made central to the packaging, creating a fun and interactive experience for children while maintaining a stylish, elevated look. The logo stamp acts as both a brand mark and a friendly character, helping to build familiarity and connection. A bright yet balanced colour palette and a refined serif typeface were chosen to support the brand’s joyful personality while retaining a sense of quality.