Bite Right - Brand Identity

Bite Right is a high-end fast-food burger van designed for people eating on the go. The brief was to create a complete branding suite, including packaging, with a bold and dynamic identity that would stand out in a competitive street-food environment. The logo features a character enjoying a burger, directly reflecting the slogan “Get it right, Bite Right,” and acting as the central visual across the van and brand materials. A vibrant colour palette inspired by the menu, using reds and mustard yellows associated with classic fast-food sauces, was chosen to create an engaging, recognisable, and approachable brand.